Analyse 2 music videos (give name, song, production company, state purpose, audience, production techniques (e.g. MES, CW, ED, SOUND, GENRE, NARRATIVE) HOW ARE THEY STRUCTURED
Analyse 2 film trailers (give name, producer/director, production company, state purpose, audience, production techniques (e.g. MES, CW, ED, SOUND, GENRE, NARRATIVE) HOW ARE THEY STRUCTURED
Analyse 2 OTHER types of promos with different purposes (e.g. to inform, education, promote – Ident, promo documentary, festival trailer online etc) HOW ARE THEY STRUCTUREDThis post should discuss structure promos. You MUST highlight the word structure in your analyses. Each analysis must therefore discuss how they are structured (e.g. beginning, middle, end, use of credits, introduction of artists and/or narrative, enigma). Not many of you have done this at all so you should do this first.
This post should have the analyses you have done in terms of how technical conventions (e.g. mise-en-scene, camerawork, editing and sound) and theory.
LANY - ILYSB
The first music video that I am going to be analysing is ILYSB by the band LANY. This is an American alternative rock band from Los Angeles and contains 3 members including the lead singer Paul Klein. They self-released an album however their recent albums have been from the label Polydor which is a subsidiary of the Universal music group. The target audience for the music video is 16-25 as it contains some violence however the narrative of the music video would not appeal to an older audience due to the themes of teenage love. The music video has been released in order to not only entertain but also as a form of advertisement for the band. Audiences will use music videos as a form of entertainment, this is especially relevant to videos such as ILYSB as this follows a narrative which makes the music video more interesting to watch, and engaging for the audience. LANY may have created a music video as well in order to promote their music. By them having a strong music video and narrative, people will watch the video and talk about it with friends or share on social media which will mean a wider audience can see their product. By having a music video it could also allow for promotion on other platforms such as MTV as this is a channel which has specific channels for the different genres of music and shows the music videos for the top 40 songs.
The music video ILYSB follows a narrative, this strengthens the message that the band is a Televised Bard. To be a Televised Bard an artist or band must act as a storyteller with the aid of their music. LANY do this through the use of images onscreen in order to anchor the lyrics to a storyline, shown through the narrative in the music video "ILYSB". The lead singer, Paul Klein, is a part of the story that is being told along with other band members such as Jake Goss the drummer and Les Priest the guitarist. Throughout the video the star persona, Paul Klein, is shown. This is a theory by Richard Dyers (1975) which is to say that a music video is not only to create profit and boost sales but also to help to define the image of an artist and contribute to their brand. Paul Jason Klein is a recognisable model who has worked with top brands such as Prada, this is Carl Rogers would describe Paul Klein as an ideal self or ideal partner due to his appearance as many women, especially due to Paul being attractive. There is mise-en-scene in the form of cars. Car shots are included as this is something that is used to strengthen masculinity, this is a convention of R&B music videos due to the iconography behind these type of shots. The band LANY have described their music as “dream pop meets R&B” which is why their music videos may include some of the general conventions that would be found in an R&B video. Cars are shown to be something that only males are interested in and are used to try and attract women, which is what is also happening in the narrative. There is also a connotation with violence swell, this is also shown in other parts of the music video such as when Paul Klein is shown to be wearing a mask and holding a baseball bat. The use of the mask in the music video could be to connote how Paul Klein, and other males, put on a fake persona or change themselves so that they are more attractive towards women. It could be to strengthen the way that men feel like they have to be overly masculine and violent so that women will like them more. However this is not the case. This could link to the key theory said by John Berger (1972) which is that “men act and women appear”. The way that males are seen to be overly masculine could be interpreted as an action as they are choosing to appear in that way to females by acting a certain way. This is to fit to male stereotypes. The mask is symbolic in the music video because it shows that men are insecure about themselves too and it could go to say that Paul Klein feels like the only way he can be with the girl that he wants is through acting differently and not like himself. It is only after he has hurt her that he removes the mask. Also we see a shot of Paul looking into a mirror and removing his mask, this connotes that he knows that he’s acting differently to how he really is. Andrew Goodwin (1992) identified six common codes and conventions that establish the form of a music video. A music video may not contain all of the common conventions but will include some of them. In a music video there is a relationship between the visuals of the video and the lyrics of the song that the music video is for. In the music video ILYSB, there is a link between the lyrics of the song and the narrative. During the song there are the lyrics “lets drive around town holding hand”, whilst these lyrics are being sung, there is a visual of the band driving around in a car. This relationship between the lyric and visuals of the music video, this strengthens the narrative of the music video and subsequently the message that the video is trying to get across. This relationship is also strong in many other aspects of the video. Another time being when there are the lyrics “hella obsessed with your face” and the visuals cut to the band wearing masks. This could be said to be contrasting to what the lyrics are suppose to mean as it could connote that the lead singer Paul Klein loves and is “obsessed” with the girls face however he doesn’t like his own, due to the way that he is wearing a mask. This still strengthens the narrative because the visuals do link to the lyrics.
Billie Eilish - you should see me in a crown
The second music video that I am analysing is "you should see me in a crown" by the artist Billie Eilish. Billie is a 16 year old American singer and song writer, with her debut single "ocean eyes" went viral with over 132 million streams on Spotidy (as of October 2018).
